TELCOM
HEITA
In a very loyal and conservative market, we needed to break the clutter with a brand that spoke to them as South Africans: stings and launch commercials ran for a week to create talkability and introduce yourself – a South African colloquialism of ‘HEITA’, meaning ‘Hallo’ to eventually reveal the logo 8.ta. South Africa’s new cellphone network powered by Telkom.
HEITA TEASER
HEITA PRE-LAUNCH
HEITA LAUNCH
NOKIA FASHION PHONES
Nokia wanted to introduce a fashion range of phones to Africa, through the fashion week being held in Cape Town. And, knowing that Africa is full of colour, we embraced that fact to show that there really is no competition when it comes to the European ‘greys’ vs. the African myriad of ‘colours’.
FINANCIAL
MASTERCARD FASHION WEEK
Let’s make a credit card sexy and fashionable – so we’ll show the brand as iconically fashion orientated – after all, 30% of over-the-counter sales are fashion related.
STANDARD BANK CONFERENCE
So, what does the future look like? That’s the question are expert futurists speaker answered during is speech. So, we created an opening video to get the audience engaged and questioning, “What if…”
STANDARD BANK – BLUE BEAN
Standard Bank wanted to allow people to personalise their own debit/credit cards, so, using 3-D techniques we produced moving, personal images onto a card out line. These were also flighted at 3-D movies, which when viewed through the glasses really came to life.
NEDGROUP ACTIVATION
We created a campaign for NedGroup that communicated that the government now allows for a 0% tax-free savings account. 0% interest savings is a no-brainer. It’s like paying duty-free, so we demonstrated that fact by creating our own Tax-Free Shops, showing the price one would pay with tax and the price without it.
Press campaign: For part of the winter appeal campaign, we showcased that no matter what clothes donated, the homeless are so desperate that they’ll wear them even if they appear offensive or uncomfortable.
Get In Touch
David Jennions
Yvonne Hall
+27 82 850 6565